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  • Writer's pictureMarwah Fawcett

Building the Framework for a Great Digital Marketing Strategy

Updated: Aug 1, 2023

As technology progresses, businesses search for new ways to increase brand visibility and boost sales. A digital marketing strategy is becoming increasingly vital to thrive among the competition.


While it may seem easy, crafting the right strategy requires careful planning and framework. In this blog post, we’ll discuss some strategies you can use and framework tips to keep in mind.


4 Digital Marketing Strategies


There are many different digital marketing strategies you can use for launching your campaign, depending on your goals and marketing channel.


Below are some marketing strategies you can use to help promote your business!


1. SEO


Search engine optimization (SEO) is a tool that improves your website’s ranking in search results. Ranking raises your visibility and can drive website traffic, leading to new customers.


If done correctly and effectively, you’ll be able to gain considerable business and expand your pool of buyers!


2. Content Marketing


Content marketing strategies involve sharing valuable information with your audience to generate sales. To make the best of this option, focus on content that will always be relevant (also known as evergreen content) and content that can go viral (viral content).


You can also utilize link building, which is website backlinks that are connected to your content.


3. Social Media


As it suggests, social media strategies use social media platforms to promote your services and business to potential customers. It can also increase brand visibility and heightens your reputation.


To make the best of the strategy, consider making content that’s:

  • Trendy

  • Clean and simple

  • User-generated

If done correctly, this can help you gain consumer trust and expand your clientele!


4. Video Marketing


This strategy helps drive conversation and usually delivers a good return. You can use video marketing as a means to be seen, showing your customers who you are with motion and eye-catching visuals.


While social media and pictures can do the same, videos often keep users interested for longer when done right. That means a longer, lasting impression!


Tips on a Digital Marketing Strategy Framework


Knowing how to make a digital marketing strategy framework is crucial. Think of it like a foundation. Without a strong base, your marketing strategies won’t be effective.


Below are some details you should include in your framework to make your strategies as successful as possible.


1. Be Specific


It’s imperative that you remove any possibility of ambiguity by being as specific as possible.


For example, “increase brand recognition” is a broad goal with no specific measurements for success. Something like “Increase email subscribers” will be more successful because it’s a precise (tangible) measurement.


2. Measurable


Speaking of measurements, it’s not enough to say what you want to be tracked. List the tools you’ll use to determine success and include a numerical goal.


For example, “Increase social media subscribers” is a great goal. But “increase social media subscribers by 20%” is even better! One isn’t quantitative, making measuring difficult, while the other is.


3. Be Realistic


Setting unrealistic goals is a surefire way to set your team up for failure. To avoid that, you should analyze your current data and determine what’s achievable.


This may mean shooting for small numbers. That’s okay! What’s important is that your goals are realistic so that your team doesn’t feel hopeless and remains ambitious.


4. Keep It Relevant


Remember to keep your marketing strategies relevant to your brand and business. If you don’t know how a goal will precisely move your company forward, then it isn’t relevant.


For example, something that results in more sales (subscriptions) is highly relevant. Consider this when deciding on your next marketing strategy so you aren’t committing resources to something that isn’t truly important to your business.


We Can Help


Digital marketing strategies can be confusing for first-time business owners. That’s what we’re here for! With our experts, we’ll be able to increase your brand visibility and refine your brand reputation for consumers. Contact us today to learn more about how we can help you!


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