Entrepreneurship is an exciting and fruitful path – you get to take your own ideas and manifest them into purposeful action. Developing your brand allows you to fully embody your values, mission, and personality. and personality. In other words, the foundation of the “why” behind your venture becomes crystal clear. The road to success may feel bumpy; however, with proper guidance like consulting, you can move toward stable growth.
In fact, consulting an experienced entrepreneur allows you to leap into the next phase of expanding your brand with ease. Let’s take a closer look!
What Does A Brand Consultant Do?
A brand consultant is a strategic professional who assists you in building a strong foundation for your business. This should be someone that has experience developing brands and vigor to help you grow beyond what you think is impossible. Likewise, you should feel inspired, assured, heard, and informed after talking with a brand consultant.
Think of them as your #1 cheerleader and mentor who really gets you. They genuinely want your ideas to flourish. Meaning, they should be able to give you a clear strategic roadmap that is unique to your entrepreneurship journey.
Develop Your Brand Identity
At Brand Creative Solutions, we know that having a strong brand identity goes way deeper than the logo and color palette. Developing your brand identity is about personalizing the soul of your business. By discovering the heart of your brand, bringing it to life through design and strategic development becomes easy.
As the expression of everything your brand stands for, you’ll want to get clear on a couple of key items. Some factors include:
Your values and mission statement
Your products and services
Your brand voice, which is infused with your personality, tone, and style
Knowing what you’d like your ideal relationship with your customers or clients to be
All these factors strengthen your brand identity so you can reach the right people in sustainable ways that feel good for you!
A logo is a visual representation of what your brand stands for. The symbolic design should convey the elements of your brand identity. This is largely because the logo eventually becomes the image customers and clients associate you with. Typically, the logo is featured on your website, marketing emails, business cards, and more.
When designing your logo, keep in mind that less is more. You don’t want to overwhelm potential clients with too many images. An aligned logo should be visually pleasing and straightforward, representing the soul of your business. This is why developing your brand’s personality is vital.
Brand Consulting: Establish Your Business Personality
Just like a child needs nurturance to develop their personality, so does a business brand. Therefore, brand consulting will give you a clear direction to develop and establish your business personality.
Brand Color and Font Scheme
What are you really helping people with? When you answer this question, you may begin to connect with the emotions associated with your services.
For example, an entrepreneur whose service is to help people with personal development will want a logo that elicits feelings of transformation and rebirth. These may be purple, red, orange, or yellow. So, when choosing your brand colors, you’ll want colors that reinforce your brand identity.
At Brand Creative Solutions, we dive into the psychology of hues to ensure that every shade pairs well with your unique brand’s personality and message. Moreover, the font of the logo is just as important as the images because they represent the voice of your brand. Therefore, you’ll want to choose one that is complementary to your brand tone.
5 More Key Items a Brand Consultant Helps With
Domain Set Up
Website Design & Development
SEO Analysis & Recommendations
Social Media Set Up
All in all, think of your brand as the essence of your business that communicates a unique and inspiring message. Developing your brand identity by consulting an experienced entrepreneur is how you can come to manifest success smoother and quicker.
Having a roadmap that structurally outlines the steps to take toward brand growth is an invaluable asset. When paired with the creative force of someone with a good eye, ear, and experience, it makes up the art of brand consulting.
Getting online, knowing your target market, creating content, driving traffic to your website, and ensuring your paperwork is in order is what we help with. We help lift any burdens that are limiting your business’ expansion and set you up for success.
Begin Your Journey Today!
Our dedicated team of brand consultants is experienced, passionate, attentive, and flexible in ensuring you take the right steps forward. Your success is our success!